Ayşegül Özgür

aysegulozgur@aysegulozgur.com

Ayşegül Özgür
Career Profile:

QUALITATIVE RESEARCH SPECIALIST

  • Qualitative focus group discussion moderator, skilled at all phases of project execution from briefing to analysis and reporting of findings to client
  • Committed to extracting the actual needs underlying consumer behavior and providing data to marketing departments
  • Proficient at initiative taking and decision-making, analytical thinking, teamwork and compliance with tight deadlines

 
Key Qualifications:

Marketing Research

  • Supported clients with data on consumer behavior and attitude and assisted clients in marketing strategies. Worked with major companies operating in FMCG, healthcare and finance sectors in Turkey.
  • Carried out client relationships and organized details for research.
  • Mastered in qualitative research methods including focus group discussions, in-depth interviews and other specific research methods (NeedScope Model of TNS for understanding subconscious needs)
  • Provided detailed analysis of findings and presented these in well-formulated Powerpoint format


E-Trade and Marketing

  • Initialized development of the online trade site for Mine Flora and carried out all phases of the preparation process (forming database for all plants, preparation of visuals, uploading on the site).
  • Carried out all mailing and advertising campaigns of Mine Flora, along with one-to-one marketing to companies.
Professional Experience:

FREELANCE QUALITATIVE RESEARCHER, Istanbul, Turkey, 11/10/2002 - present

E-TRADE OF MINE FLORA PLANT NURSERY (www.mineflora.com), Istanbul, Turkey, 11/10/2002 - present

Freelance Qualitative Research Executive

Supported TNS Piar Marketing Resarch Agency by carrying out qualitative projects from the initial stage of briefing to the final analysis and reporting. Carried out 1-3 projects per month.

 

E-trade and Marketing at Mine Flora, family corporation

Prepared the e-trade web site www.mineflora.com and increased sales of the corporation by 25%. Carried out print advertising, mailing and fair promotions. Contributed to the institutionalization of the company.

 

TNS PIAR MARKETING RESEARCH AGENCY, Istanbul, Turkey

Qualitative Research Executive, 10/09/2000 - 11/10/2002

Promoted to position to carry out all phases of qualitative research including moderation of focus group discussions, analysis and reporting, project execution.
Education & Training:

BS, Bosphorus University, Sociology, Istanbul, June 2000 -GPA: 3.1  (honor roll)

Uskudar American Academy, Istanbul, June 1996

Professional Training: Qualitative Research Training - Market Research Association.

Skills:

FOREIGN LANGUAGES

Fluent in English. Basic knowledge of German, Spanish and Greek.

 

 

COMPUTER LITERACY 

Windows Family, Adobe Photoshop
E-Mail